Presentation Magazine

Test marketing – is your idea sound?

Happy Lady

Is your small business idea sound?

Before you kick off your project it is probably worth checking whether your small business idea is sound.


Just as people will never tell you that your baby is ugly, you will seldom get an honest opinion on whether your business idea is sound.

There is only one thing that you need to do


Put simply, all you have to do is ask a representative sample of your prospective customers

  • Is there a market for this type of product or service?
  • Would they be likely to buy it?
  • How much would it be worth or how much would they be prepared to pay?

If you are thinking of opening a shop, you could ask a number of people on the pavement. If you are looking at business to business it could be by phone.

Try it out – you might be surprised by the results.

This approach could save you a lot of money. A number of years ago after a conversation with a mobile telephone company I saw a gap in the market for a system to test the quality of mobile networks. One of my first actions was to spend a day test marketing. I put telephone calls in to all the mobile phone companies and by the end of the day I had found out that there was a company already producing this exact type of system. That day I saved myself several thousand pounds – I might just as easily have been in contract negotiations with a mobile phone company to develop the idea.

A word of caution – don’t share your idea on an internet bulletin board. You may find that someone steals it! It is a more common problem than you may think.

So before you rush out to try your small business idea – it may just be worth test marketing it.

To see an example of how another company have test marketed their idea – read this example.


Published On: 23rd Dec 2010

Read more about -
Business Ideas,Marketing

  1. You should make a research before starting to develop your business idea. The comparison with the baby was really good! Well done!

    Adam Barnett 9 Jun at 1:34 pm
  2. lejupielādēt mac instagram videoklipus tiešsaistē

  3. savaş cebeci

    savaş cebeci 3 Nov at 9:12 am
  4. jon jones

    jon jones 5 Nov at 9:07 pm
  5. video download

  6. ios quality insta featured download

  7. hey hey hey men post numberone

    Aşık Etme Duası 14 Nov at 1:35 pm
  8. download video from instagram profile

  9. featured download instagram

    featured download instagram 17 Nov at 2:21 am
  10. gymsozluk 17 Nov at 12:16 pm
  11. gymsozluk 17 Nov at 12:19 pm
  12. gymsozluk 17 Nov at 2:33 pm
  13. twitagra 18 Nov at 9:33 pm
  14. twitagra 18 Nov at 10:36 pm
  15. twitagra 18 Nov at 10:42 pm
  16. Set Alarm For 10 Minutes

  17. Ada Coin Price Prediction 2030

  18. Yogos 21 Nov at 12:25 pm
  19. iphone free ig reels download 24 Nov at 3:55 pm
  20. android quality instagram photo download 24 Nov at 10:37 pm
  21. download instagram videos online from tablet 25 Nov at 12:11 am
  22. Dogecoin Price History

  23. chris bumstead

    chris bumstead 26 Nov at 9:24 am
  24. chris bumstead

    chris bumstead 26 Nov at 10:05 am
  25. chris bumstead

    chris bumstead 26 Nov at 3:15 pm
  26. Shiba Inu Coin Price Prediction 2025

  27. Derrick Chavis

  28. Buy Tiktok Followers

  29. Covid 19 Second Stimulus Check

  30. infomaw 28 Nov at 9:26 am
  31. infomaw 28 Nov at 11:22 am
  32. infomaw 28 Nov at 11:30 am
  33. When Will Ps5 Restock

  34. gymsozluk 4 Dec at 4:00 pm
  35. gymsozluk 4 Dec at 6:59 pm
  36. gymsozluk 5 Dec at 12:31 pm
  37. can you drink after botox

    can you drink after botox 5 Dec at 2:32 pm
  38. En Son Teknoloji Haberlerini ve İnternet, Oyun, Mobil,Bilim dünyasından son gelişmeleri en güncel şekilde’dan takip edin habersiz kalmayın.

    En Son Teknoloji Haberleri 5 Dec at 4:24 pm
  39. can you drink after botox

    can you drink after botox 6 Dec at 1:14 pm
  40. can you drink after botox

    can you drink after botox 6 Dec at 1:55 pm
  41. iphone instagram reels download

  42. ipad free instagram video download

  43. whovv 8 Dec at 2:59 am
  44. whovv 8 Dec at 7:20 am
  45. instagram android featured download

  46. download igtv to phone instagram

  47. whovv 8 Dec at 11:35 am
  48. ig quality image downloader

    ig quality image downloader 8 Dec at 5:59 pm
  49. gymsozluk 14 Dec at 5:30 pm
  50. infomaw 15 Dec at 9:43 pm
  51. mac free instagram story download 18 Dec at 5:56 pm
  52. botox

    botox 18 Dec at 10:45 pm
  53. dolpx

    dolpxy 23 Dec at 2:47 pm
  54. dolpx

    dolpxy 24 Dec at 1:13 pm
  55. dolpx

    dolpxy 24 Dec at 8:01 pm
  56. dolpx

    dolpxy 26 Dec at 7:58 pm
  57. dolpx

    dolpxy 27 Dec at 11:28 am
  58. botox

    botox 27 Dec at 3:50 pm
  59. botox

    botox 27 Dec at 4:04 pm
  60. botox blog

    botox blog 27 Dec at 4:05 pm
  61. dolpx

    dolpxy 27 Dec at 6:25 pm
  62. botox before and after

    botox before and after 31 Dec at 1:33 pm
  63. Hello my frends. Thank youvery nice artichle. Like admin 🙂

    Bağlama Büyüsü 8 Jan at 6:57 pm
Leave a Comment
Leave a Comment

Your email address will not be published. Required fields are marked *