Presentation Magazine

The #1 Mistake to Avoid in Your Presentation Open

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In day-to-day interactions, we typically begin with an introduction.

“Hi, I’m Gerry–with a G…”

But in presentations, the introduction is not where you want to begin.

The Audience Isn’t There For You

The people who come to your presentation usually arrive for one of two reasons:

  1. Someone told them they had to show up
  2. They think they will get something valuable out of the presentation

That’s it.

Unless it’s your mom sitting there in the front row, or maybe a really good friend, they didn’t show up to root you on and help you have a better day. They showed up for them, not for you.

Why Starting with an Introduction Backfires

You only have a small window to capture the audience’s attention and interest.

If you waste that window on a lifeless introduction slide that’s all about you, the audience will likely tune you out before you get around to talking about them.

That’s the danger of beginning your presentation with an introduction slide.

Introduction Slides Have a Place

Introduction slides serve a function. They help frame up your presentation and give it context and let people know they’ve come to the right room.

But they shouldn’t serve that function right off the top of your presentation.

This blog post has been re-published by kind permission of Gerry Sandusky – View the original post .


About the author


Guest Blog by

Gerry Sandusky, is the New York Times best-selling author of Forgotten Sundays, the play-by-play voice for the NFL's Baltimore Ravens, the sports director for Baltimore's WBAL TV, and a noted authority on communication, motivation, perception, and change.

Gerry has won Emmy and Edward R. Murrow awards for outstanding broadcasts.

The son of former NFL coach, John Sandusky, Gerry has found his own niche in coaching as president of The Sandusky Group, a communications-consulting firm.
The Sandusky Group helps professionals who are experts in their field look, feel, and perform better in front of every audience, and influence that audience. The Sandusky Group shows experts how to shine.

Gerry and his wife founded the Joe Sandusky Fund, to honor Gerry's late brother. The fund grants college scholarships to students who demonstrate passion, talent, initiative, and a drive to fulfil their dreams. Read other posts by

Published On: 25th Aug 2017

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