Presentation Magazine

How to Influence Audience Perception in Presentations

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Understanding how to influence audience perception in presentations begins with understanding the lasting power of presentations.

Think for a moment about the last presentation you attended.

What do you remember from that?

What was your perception of the presenter?

The Power and Speed of Perception

If you’re like most people, you remember the perception more clearly than the content. There are plenty of reasons for that.

One of the biggest reasons is we form perceptions quickly and then spend most of the rest of our time justifying it.

Shrinking Attention Spans

In a world of shrinking attention spans, most people form perceptions of others faster than ever.

That makes it more important than ever to have a very clear idea of the perception you want the audience to have long before you ever begin the presentation.

Perceptions and Influences

Getting clear on that begins with experiencing how quickly we form perceptions and what influences those perceptions.

In this video, we’ll do a little people watching. By the time you finish this video you’ll have a much more clear idea of how to form a target perception how tightly constructed that perception needs to be to have maximum influence on your audience.

This blog post has been re-published by kind permission of Gerry Sandusky – View the original post .


About the author


Guest Blog by

Gerry Sandusky, is the New York Times best-selling author of Forgotten Sundays, the play-by-play voice for the NFL's Baltimore Ravens, the sports director for Baltimore's WBAL TV, and a noted authority on communication, motivation, perception, and change.

Gerry has won Emmy and Edward R. Murrow awards for outstanding broadcasts.

The son of former NFL coach, John Sandusky, Gerry has found his own niche in coaching as president of The Sandusky Group, a communications-consulting firm.
The Sandusky Group helps professionals who are experts in their field look, feel, and perform better in front of every audience, and influence that audience. The Sandusky Group shows experts how to shine.

Gerry and his wife founded the Joe Sandusky Fund, to honor Gerry's late brother. The fund grants college scholarships to students who demonstrate passion, talent, initiative, and a drive to fulfil their dreams. Read other posts by

Published On: 20th Oct 2017

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