Presentation Magazine

Use Less “I” and More “They” in Presentations

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The fastest way to improve your presentations and your presentation skills is to get over yourself.

Once you get over the idea that the presentation is about you, then getting up in front of the room or in front of a camera gets far easier.

There’s a powerful shift that takes place when you change one thing about your approach to presentations: your focus.

The shift in focus of your presentations

When you focus less on yourself and more on the needs of your audience, magic happens. The audience connects more with you when you focus more on them.

I call it the shift from less “I” to more “They” in presentations.

Move past thoughts like these:

I don’t like how I look on camera.

I don’t like how I feel in front of the room.

I don’t want to look stupid.

Instead ask yourself a “they” question:

What do they need from me?

What message or insight can I share that they will really appreciate?

What do they need to hear today?

That one shift of focus can change lives, all around the world. I’ve seen it happen and you will too in this video.

This blog post has been re-published by kind permission of Gerry Sandusky – View the original post .


About the author


Guest Blog by

Gerry Sandusky, is the New York Times best-selling author of Forgotten Sundays, the play-by-play voice for the NFL's Baltimore Ravens, the sports director for Baltimore's WBAL TV, and a noted authority on communication, motivation, perception, and change.

Gerry has won Emmy and Edward R. Murrow awards for outstanding broadcasts.

The son of former NFL coach, John Sandusky, Gerry has found his own niche in coaching as president of The Sandusky Group, a communications-consulting firm.
The Sandusky Group helps professionals who are experts in their field look, feel, and perform better in front of every audience, and influence that audience. The Sandusky Group shows experts how to shine.

Gerry and his wife founded the Joe Sandusky Fund, to honor Gerry's late brother. The fund grants college scholarships to students who demonstrate passion, talent, initiative, and a drive to fulfil their dreams. Read other posts by

Published On: 8th Dec 2017

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