Presentation Magazine

The Big Idea That Will Improve Your Next Presentation

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One big idea can change everything.

Think of your favorite song. In a few words, what is that song about?

Think of a movie you really love. In a few words, what is that move about?

That’s the big idea.

It’s the idea that everything else revolves around. And too often it’s missing from presentations.

The Big Idea at Work

After you watch a movie, you don’t remember every single line said in every single scene. You remember what the movie was about.

Same with a song.

Okay, after dozens of listens to your favorite song you may know all the lyrics, but usually, you remember a melody, a line, an idea. You remember, the big idea.

How to Use The Big Idea

To create more powerful presentations, reverse engineer them. Don’t start with PowerPoint or case studies, or thousands of words. Start with one big idea and use that to guide you, just like musicians do when they create hit songs.

This blog post has been re-published by kind permission of Gerry Sandusky – View the original post .


About the author


Guest Blog by

Gerry Sandusky, is the New York Times best-selling author of Forgotten Sundays, the play-by-play voice for the NFL's Baltimore Ravens, the sports director for Baltimore's WBAL TV, and a noted authority on communication, motivation, perception, and change.

Gerry has won Emmy and Edward R. Murrow awards for outstanding broadcasts.

The son of former NFL coach, John Sandusky, Gerry has found his own niche in coaching as president of The Sandusky Group, a communications-consulting firm.
The Sandusky Group helps professionals who are experts in their field look, feel, and perform better in front of every audience, and influence that audience. The Sandusky Group shows experts how to shine.

Gerry and his wife founded the Joe Sandusky Fund, to honor Gerry's late brother. The fund grants college scholarships to students who demonstrate passion, talent, initiative, and a drive to fulfil their dreams. Read other posts by

Published On: 17th Nov 2017

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1 Comment
  1. thanks

    aram kim 6 Jun at 1:09 pm
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