Company presentation

photo of company executives whispering

They will be talking about you after your next presentation… make sure that it’s for the right reasons.

Putting together a company presentation? Perhaps it is an investor presentation, a sales presentation or maybe just an overview of your role..

The company presentation is one of the important ways that your company values and brand are communicated. Here are a few tips.

What does the audience want to hear?

Before you start putting together your slides start thinking about what they want to hear and not what you want to tell them. Do they really care about the arcane detail of your company structure? They may be more interested in understanding about how your unique proposition could directly benefit them. Always think about the key things you want your audience to remember.

Do it yourself?

You have Microsoft Access installed on your PC – you wouldn’t dream of becoming the company’s database administrator. You have Microsoft front page on your system but you wouldn’t design the company’s web site. So just because you have Microsoft PowerPoint what makes you think that you will design the company’s presentations?

Get some help

We recommend that you get some help in putting together your presentation.

Common mistakes

One of the most common mistakes that we see in a company presentation is not reducing your proposition to an understandable level. Just because you know how the industry works, don’t assume that your audience does. Simplify your proposition and leave your audience knowing what you do.

Train your staff on how to use the presentation.

We see a lot of of company presentations – particularly sales presentations – that are skillfully put together and then are simply emailed out to the rest of the company. If you want to create the best impact get your best presenter to train the rest of the company in how to give the presentation. If it is difficult to get everyone together you may want to video it and distribute it to the team on CD or on your Intranet. As an absolute minimum put together a set of speaker notes on how to give the presentation.


Published On: 27th Apr 2009

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