Presentation Magazine

A Simple Way to Share Complicated Material in a Presentation

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The only thing harder than getting an audience’s attention is getting it back after you’ve lost it. Once they’re gone, they’re usually gone for good. Oh, you might still see people sitting in front of you, but they’ve checked out.

And nothing gets people to check out faster in a presentation than confusing them with complicated information.

That said, there are plenty of times we have to present complicated, intricate, or complex information.

Do it in a way that makes the audience feel inadequate and the audience checks out.

Do it in a way that makes the audience feel like you’re showing off and the audience checks out.

The Tricky Proposition

It’s a tricky proposition. You have to share complicated material, but in a way that doesn’t overwhelm or lose the audience.

You can’t afford to let the audience check out because once they’re gone…they’re gone.

The Key to Complicated Material

The key to presenting complicated material isn’t to start with the material.

The key is to start with the audience.

Start with where the audience is coming from and build a bridge to where you want to take them.
In this video, I’ll show you how to use a simple technique that will make even the most complicated material accessible to your audience, and I’ll show you how to do it in a way that keeps your audience from checking out.

Let Me Know What You Think

And after you watch this video, leave me a message down below and tell me if you don’t think quantum entanglement is mind-blowing!

This blog post has been re-published by kind permission of Gerry Sandusky – View the original post .


About the author


Guest Blog by

Gerry Sandusky, is the New York Times best-selling author of Forgotten Sundays, the play-by-play voice for the NFL's Baltimore Ravens, the sports director for Baltimore's WBAL TV, and a noted authority on communication, motivation, perception, and change.

Gerry has won Emmy and Edward R. Murrow awards for outstanding broadcasts.

The son of former NFL coach, John Sandusky, Gerry has found his own niche in coaching as president of The Sandusky Group, a communications-consulting firm.
The Sandusky Group helps professionals who are experts in their field look, feel, and perform better in front of every audience, and influence that audience. The Sandusky Group shows experts how to shine.

Gerry and his wife founded the Joe Sandusky Fund, to honor Gerry's late brother. The fund grants college scholarships to students who demonstrate passion, talent, initiative, and a drive to fulfil their dreams. Read other posts by

Published On: 19th Mar 2018

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