Presentation Magazine

The Mehrabian Myth

The Mehrabian Myth

It is widely believed that 55% of all of the information in a presentation is visual, 38% vocal and only 7% the words. This is based on a scientific paper by Albert Mehrabian. Even we believed this. But this is not true!

The problem is that over time Mehrabian’s research has been misinterpreted and twisted to fit in to what people want to believe. In this presentation, Martin from CreativityWorks uses a cool animation to go back to the original research and bust the Mehrabian Myth.


Published On: 18th Aug 2009

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