- they’re visible, clearly, from a good distance away and they’re visible in poor conditions too – when there’s too much light or when there’s not much
- they’re instantly understandable – no time is wasted in thinking ‘what does that mean’ and no one needs to explain them to you
- they’re absolutely clear – there’s almost no chance of misunderstanding them
- the implications of what you need to do now that you’ve seen the road sign are obvious – there’s a clear Call to Action, as it were
- the signs are cross-cultural – there are no ‘insider’ assumptions in the design that you need to ‘get’
Try this one, for example – a T junction coming up: it’s totally impossible to misunderstand it, right? And you know what you’ve got to do. Right?
So what am I getting at here? Simple.
Any slides in your presentations should be as effective a road traffic sign.
Take a look at your latest slide deck and ask yourself, honestly, does it pass the ‘traffic sign test’?
This blog post has been re-published by kind permission of Simon Raybould – View the original post