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4 secrets to choose the best images for your slides

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You use images in a presentation for 3 reasons:

  1. To help your audience understand what you are saying
  2. To help them remember what you are saying
  3. To persuade them to change their mind and take action

How do you choose the best images for your presentation?

A common question people ask me is how I choose the best images for my presentations. I’ve come up with a 4-part method, BARE:

B = Big. It’s simple, but big images will be more impactful than small ones.

A = Arresting. Another way to say this is attention-getting. You need to get people to stop in their tracks and pay attention!

R = Relevant. Images should always help people understand and remember your message. Don’t just decorate slides.

E = Emotional. This is the clincher. If you can add emotion to an image, you’ll be most able to persuade your audience.

Watch this short video to see how I tried out a variety images until I found an image that achieved all 4 parts of the BARE method.

This blog post has been re-published by kind permission of Ellen Finkelstein – View the original post .


About the author


Guest Blog by

Ellen is a PowerPoint MVP (Most Valuable Professional, a Microsoft award), one of only 11 in the United States and 40 in the world. Her well-known website at offers many PowerPoint tips, a blog, and the free PowerPoint Tips Newsletter. She specializes in training speakers and presenters to convert Death by PowerPoint to Life by PowerPoint; communicate clearly and powerfully; and design high-impact, persuasive and professional-looking slides.

She is an Amazon bestselling author. Some of her books and e-books are PowerPoint for Teachers: Dynamic Presentations and Interactive Classroom Projects, How to Do Everything with PowerPoint 2007 (and three earlier editions), Slide Design for Non-Designers, 101 Tips Every PowerPoint User Should Know, The Lost Art of Persuasion, and others. She has written numerous articles on presenting and PowerPoint for Microsoft’s website and blog, Inside PowerPoint,, PresentationXpert, Presentations magazine, and more.

Ellen Finkelstein has done training for Citrix, Brainshark, Disney, Microsoft, Pennsylvania State Education Association, Maharishi University of Management, State University of New York at Buffalo, State University of Illinois, Vastu Homes, and others. She does on-site training, 1-on-1 virtual coaching/training, and live workshops. Read other posts by

Published On: 12th May 2016

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