You use images in a presentation for 3 reasons:
- To help your audience understand what you are saying
- To help them remember what you are saying
- To persuade them to change their mind and take action
How do you choose the best images for your presentation?
A common question people ask me is how I choose the best images for my presentations. I’ve come up with a 4-part method, BARE:
B = Big. It’s simple, but big images will be more impactful than small ones.
A = Arresting. Another way to say this is attention-getting. You need to get people to stop in their tracks and pay attention!
R = Relevant. Images should always help people understand and remember your message. Don’t just decorate slides.
E = Emotional. This is the clincher. If you can add emotion to an image, you’ll be most able to persuade your audience.
Watch this short video to see how I tried out a variety images until I found an image that achieved all 4 parts of the BARE method.