I’ve said it before and I’ll say it again, Eyeful’s presentation designers are the best in the business. If you’ve not yet been lucky enough to have one of them work on your presentation, then you are really missing out. Now I know what you’re thinking, “yeh, sure, whatever… you’re a marketing person and you have to say that…” Well yes, you are correct – however, I ain’t telling any porkies. These guys (and gals) turn boring bullet point ridden PowerPoints into outstanding pieces of graphic design.
And they don’t just stick to PowerPoint, occasionally we let them loose on what we call innovation projects, which is where we give them the vaguest of briefs and let them loose on it with a free abandonment that they just don’t get when working within corporate guidelines.
GIFS ARE GREAT
Helen, for example, has been experimenting with GIFs, and if you’re familiar with this rather fascinating file format you’ll know it’s never been a more popular format than it is today. As a GIF is actually an image that animates – yep, this juxtaposition of a file format is what the adverts you see all over the internet have been created in – here’s one of our own Helen made earlier: And it was these re-marketing ads that inspired Helen to experiment:
I’ve been working on lots of marketing GIF banners for Eyeful, so I decided to try to find a way to make them smoother, more complex and quicker to produce…
Looking at the results, I’d say Helen succeeded!
Truth be told, there isn’t a massive need for GIFs inside business presentations, but there are options worth considering. As you could broadcast your presentation’s strong sticky messaging in the form of a web advert that is in line with your company’s branding.
WORDS ‘IN’ PICTURES
Next up is some artistic innovation that could definitely help take your presentation to a new level as Paula has been experimenting with image-based typography…
I was keen to experiment with typography and image elements as they are both heavily used in many presentations. I wanted to see how I could manipulate aspects of them to create innovative artwork that could make an impression on a presentation’s audience.
I really think this style would be great featured as a title or divider slide in larger presentations. We could easily utilise a client’s image library and corporate font to create these. We could even implement animation where the image could build up around the typography or vice versa.
VERY COOL VIDEO
We round off this innovation-inspired blog with a beautifully stylized video by Ed which was created solely in PowerPoint…
I wanted to stretch my knowledge on using PowerPoint as a video creation tool whilst trying to create a flowing story about working with Eyeful.
Ed too was keen to use this on a client presentation!
Businesses could use this as a promotional/marketing video to show off what they can offer to clients and also show them how the operations work within their company.
So there you have it – 3 very different types of innovation creations. I hope they open your eyes a little as to what’s possible when it comes to business presentations and corporate messaging.
This blog post has been re-published by kind permission of Simon Morton – View the original post .